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You’ve been handed the keys to your brand new website, and are ready to tell the world. But how exactly are you going to promote your website, and will it cost the earth? Consider these seven good ol’ fashioned tips.
People you have never met face to face or even spoken to can become your best customers or suppliers. So how does it happen, and where can you find them? This article looks at doing business on the Internet.
As consumers, each of us belongs to a carefully constructed marketer-generated segment – from the famous age-oriented Gen-Ys and Gen-Xs to aging baby boomers. Or it may be income related – such as high disposable income yuppies, early mortgagee dinks, and no kids, no financial commitment pinks.
As the economy slows, companies are being forced to make tough decisions such as cutting costs and even staff. These decisions can undermine your brand if you don’t take steps to protect it.
Healthcare, housing construction and personal finance sectors are the winners in a report that lists ageing and migration as the biggest demographic changes.
It’s getting tougher to get people to your website. Here are advanced tactics online marketers use to attract higher levels of traffic.
Success in Beijing may not necessarily translate to million-dollar deals for athletes. Big ticket sports stars still need to make marketing sense to snare a lucrative contract.
If you already have a retail presence, but not much online, you may not survive the coming lean times. We look at how 'traditional' retailers can get the most from some straightforward online efforts
What web developers won't tell you – but you need to know – when you want to build a website.
More and more small businesses are setting up websites to take up the advantages they offer. Whether it's to sell your products and services online, to reach a wider audience and market or simply to establish a place on the Internet, your website has the potential to become one of your business’ best assets.
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Business advice: Your Business SuccessEach week Your Business Success showcases a different Australian business and brings in industry experts to advise the business owners. Your Business Success web site.
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