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Among the many factors to consider in building a strong brand, it’s easy for the non-visual elements such as language, consistent messaging and grammar to be overlooked. How do yours stack up?
For many self-employed workers, the pressure of coming up with new and innovative marketing ideas can be de-motivating. If you’ve lost your marketing mojo, take these five simple steps to reclaim it.
If you’ve ever seen a competitor quoted in a magazine and thought "I should have been interviewed for that, it’s time to start generating your own publicity.
Having a website is one thing, but getting visitors to it is another! Here we look at the two best methods for encouraging Google to send visitors your way: search engine optimisation (SEO) and the AdWords program.
Most small business owners don’t have one, yet those that do, can’t live without it.
The free information offer is one of the most effective on and offline marketing tactics.
As a Gen X-er I get stuck in the middle a lot. Too old for acne, too young for wrinkles; too old for MySpace, too young for games of bridge– you get the picture. Then along came Twitter.
One of the joys of writing copy for different industries is that I can spot the cliches from a mile.
It’s easy to criticise large institutions for their bureaucratic processes and customer service shortcomings.
Whether you’re a shooting star on the ascent or plummeting back down to earth with a thud, in the age of personal recommendation, public perception could see your business doing a u-turn in an instant.
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Business advice: Your Business SuccessEach week Your Business Success showcases a different Australian business and brings in industry experts to advise the business owners. Your Business Success web site.
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