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The key to better marketing is to focus on the benefits, not just the features, of what you offer. Here's how to create a list of compelling benefits for your business, and use it to boost your marketing results.
This one’s for those who love speaking, but struggle to find an audience; hate speaking, but know people; or simply don’t have anything very interesting to say.
Selling products or services direct to customers is all good and well. But could you be missing out on a potentially larger and more lucrative marketing opportunity? Here I will discuss the power of channel marketing.
It’s easy to think of word-of-mouth advertising as being feel-good marketing, but thanks to my contrasting experiences at two international airports, I can report that feel-bad also has its place.
With more than one million businesses in Australia falling into the micro category, it can be hard to attract their attention. This article provides four marketing tips for targeting small businesses.
Writing for the web is not the same as writing for a brochure or magazine. There are many essential differences that you need to consider. Here are 23 simple tips I’ve picked up over the years.
Do you want to express yourself better in your business writing? Then tidy up your sentences. Looking closely at sentence length and structure will help make your words work for you.
You’ve read enough articles telling you why you should blog.

What about reasons not to blog? This will help you objectively decide whether you should or shouldn’t start a blog.

Writing articles doesn’t cost a cent, but the results are priceless. It’s the perfect publicity-boosting activity for every business in all economic climates. Read on to find out how article marketing is good for your business.
Often I hear “my web site doesn’t work because I only service local clients”. Here are online marketing tips for soloists to effectively market their local business on the Internet.
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Business advice: Your Business SuccessEach week Your Business Success showcases a different Australian business and brings in industry experts to advise the business owners. Your Business Success web site.
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