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Shock jocks and the perils of being misunderstood

If there’s one breed of person I have little time for, it’s so called shock jocks.

I was reading an article recently about ‘feedforward’ and the value of projecting an image that’s consistent with your personal branding that reminded me of an encounter I had with an SME owner, which prompted me to ask “What am I like to do business with?”

Are you a necessity or a luxury?

If there’s one group of business owners who’ll definitely have noticed a change in enquiries in recent months, it’s those in the ‘luxury’ business.

How to target your audience with emails

Measuring is about knowing how things really are, instead of guessing. But it's also, possibly even more beneficially, about finding out what really works, instead of guessing.

Potential clients: How to spot time wasters

Time wasters. Here are some guidelines and policies for dealing with potential clients.

Meeting your clients' needs

When cashflow gets tight, a natural response is to start eliminating those expenses that aren’t ‘essential’.

Understanding 'customer evolution'

In the current economic climate, getting customers to support your business is even more important than ever.

How To Change Customers' Minds

As your Head Coach, I've spent the last eight months clearing entrepreneurs' psychological brush. Tough duty, to be sure. But just because you're a thoughtful, patient, balanced, tenacious, clear-headed business owner doesn't mean you can connect with customers--or harder yet, get them to change their well-grooved buying habits.

NLP: Speak the language of your clients

Great communicators are able to speak the language of the people they are talking to. If you want to build quick rapport with clients, you need to learn how to speak their language. This empathy is at the heart of successful communication. Here’s how to do it.

Why your clients are like dogs

I mean no disrespect, but your clients are like dogs and should be treated as such. When they come bounding up to your business with their big hopeful eyes, wet noses and wagging tails, don’t be fooled.

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Business advice: Your Business SuccessEach week Your Business Success showcases a different Australian business and brings in industry experts to advise the business owners. Your Business Success web site.

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