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Word of mouth is a very powerful public relations weapon and one of the best ways of generating it is through publicity.

Business branding: The ABC of branding

ABC, which stands for Actions, Beliefs and Clothing are the basic building blocks of business branding. You have an authentic and strong brand when these three aspects work together harmoniously.

Dressing for success: the art of being yourself

When you are meeting with the big end of town, do you dress up for the occasion? This is a dilemma many soloists are faced with when they need to move from their home office and meet in a corporate environment. How important is dressing for success?

How to sell yourself

Do you know how to sell yourself and your business? The key is to be happy promoting who you are, what you do and be clear on the benefits of doing business with you.

Making a good first impression

Lots of solo business owners worry about making a good first impression on people they meet whilst networking.

Networking at a business lunch

If you think business lunches are a relic of the 80's, you're missing out on a valuable business tool. In this article we review tips for networking at a business lunch.

Networking at a cocktail function

Cocktail functions have a different feel about them than other business networking events. Here's how to make sure the drinks are diluted and not your networking!

Analysing your advertising strategy

Most businesses find that a major proportion of their marketing budget is allocated to advertising. Their main aim is to get the customer into their business in order to make money out of them.

Understanding trade marks, patents and copyright

Depending on your particular circumstances, there may be certain aspects of your business that need to be legally protected.This includes your intellectual property.

What to consider when labelling your products - part one

For many businesses, labelling is a convenient and direct way of providing consumers with product information. However, businesses also have an obligation under the Trade Practices Act to make sure the consumer is well informed when buying a product.

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Business advice: Your Business SuccessEach week Your Business Success showcases a different Australian business and brings in industry experts to advise the business owners. Your Business Success web site.

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