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You’ve read enough articles telling you why you should blog.

What about reasons not to blog? This will help you objectively decide whether you should or shouldn’t start a blog.

Writing articles doesn’t cost a cent, but the results are priceless. It’s the perfect publicity-boosting activity for every business in all economic climates. Read on to find out how article marketing is good for your business.
Often I hear “my web site doesn’t work because I only service local clients”. Here are online marketing tips for soloists to effectively market their local business on the Internet.
As soloists, most of us have to write our own marketing material whether or not we enjoy writing. Often we’re so busy thinking about what we want to say that we lose sight of our audience.
It’s not always easy to recognise the difference between free publicity and paid advertising. Recognising material which has been paid for has become second nature to me as I have worked in writing, public relations and marketing for more than ten years.
No matter where you are in your business, I’m sure you’ve had this thought: “I want my business to be successful.” Of course you do! So you have your media release and you’re ready to use it.
Just in case you've had the impression that the rich are feeling the same pain as the rest of us, we lift the curtain on the high-end luxury goods market, and reveal some determinedly downturn-denying profits.
The world's top athletes will vie for gold in Beijing, but keen Australian businesses have already won from the Olympics.
Microsoft has toppled Qantas from its position as Australia's most authentic brand, a new survey of more than 4500 consumers has revealed.
Positive word-of-mouth is the main source of new business for many small business owners, and networking is a good way to build it. But people have to remember you to refer clients, so how you introduce yourself to people you meet is important to boost referrals.
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Business advice: Your Business SuccessEach week Your Business Success showcases a different Australian business and brings in industry experts to advise the business owners. Your Business Success web site.
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