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Top tips for marketing your email newsletter

If you write a regular email newsletter, you need to make sure it effectively promotes your business and helps you grow your database.

Article marketing: How to publicise articles

Every article you write can boost your profile and generate leads, provided that customers know you’ve written them. Read on to learn seven methods of article marketing to more effectively publicise your articles.

Self promotion: Making it easy to get found

A recent experience reminded me just how many businesses make it unnecessarily difficult to be found by their prospects. In a world that’s increasingly obsessed with Google ranking, let’s not overlook the basics of self promotion.

The easiest way to better marketing

The key to better marketing is to focus on the benefits, not just the features, of what you offer. Here's how to create a list of compelling benefits for your business, and use it to boost your marketing results.

The easy way to speak to target prospects

This one’s for those who love speaking, but struggle to find an audience; hate speaking, but know people; or simply don’t have anything very interesting to say.

Use the power of channel marketing

Selling products or services direct to customers is all good and well. But could you be missing out on a potentially larger and more lucrative marketing opportunity? Here I will discuss the power of channel marketing.

Why word of mouth advertising matters

It’s easy to think of word-of-mouth advertising as being feel-good marketing, but thanks to my contrasting experiences at two international airports, I can report that feel-bad also has its place.

Marketing tips for targeting small businesses

With more than one million businesses in Australia falling into the micro category, it can be hard to attract their attention. This article provides four marketing tips for targeting small businesses.

Simple tips on writing for the web

Writing for the web is not the same as writing for a brochure or magazine. There are many essential differences that you need to consider. Here are 23 simple tips I’ve picked up over the years.

Business writing: How to tidy up sentences

Do you want to express yourself better in your business writing? Then tidy up your sentences. Looking closely at sentence length and structure will help make your words work for you.

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Business advice: Your Business SuccessEach week Your Business Success showcases a different Australian business and brings in industry experts to advise the business owners. Your Business Success web site.

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