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One of the joys of writing copy for different industries is that I can spot the cliches from a mile.
It’s easy to criticise large institutions for their bureaucratic processes and customer service shortcomings.
Whether you’re a shooting star on the ascent or plummeting back down to earth with a thud, in the age of personal recommendation, public perception could see your business doing a u-turn in an instant.
We all love a good story, so how can we use stories in our marketing material?
Like any medium that captures the public imagination, Twitter brings a myriad of opportunities to strengthen customer relationships and build brands and businesses.
One reason online marketing is so great is that it’s measurable.
I speak to groups of business owners weekly about what you need for strong brand building. The first thing I emphasise is brands are earned…not bought.
Your clients ask one main question when they read your website, brochures, ads, direct mail letters and other marketing material.
When was the last time you did something out of the ordinary and pulled a publicity stunt to market your business?
Spending hundreds or even thousands of dollars on advertising is really not the soloists' idea of effective marketing. Try some of these low cost marketing ideas instead.
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Business advice: Your Business SuccessEach week Your Business Success showcases a different Australian business and brings in industry experts to advise the business owners. Your Business Success web site.
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