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Article marketing: How to publicise articles

Every article you write can boost your profile and generate leads, provided that customers know you’ve written them. Read on to learn seven methods of article marketing to more effectively publicise your articles.

Email etiquette: What's your response policy?

I’m a compulsive responder and acknowledger when it comes to emails. I send thank you notes, got it notes, get back to you soon notes, and so on.

Grow your business: Sack a client!

With all this talk of downturn, why not go against the flow and do something radical to grow your business? A client of mine did and she’s still reaping the benefits. If you work with anyone who drives you nuts, you’d best read on. One side-effect of these tricky times is the propensity to work with the kinds of clients who, normally, you’d turn your back on.

Why your clients are like dogs

I mean no disrespect, but your clients are like dogs and should be treated as such. When they come bounding up to your business with their big hopeful eyes, wet noses and wagging tails, don’t be fooled.

Self promotion: Making it easy to get found

A recent experience reminded me just how many businesses make it unnecessarily difficult to be found by their prospects. In a world that’s increasingly obsessed with Google ranking, let’s not overlook the basics of self promotion.

Business boundaries: Are you too available?

Is there any such thing as being “too available” to your customers?

The easiest way to better marketing

The key to better marketing is to focus on the benefits, not just the features, of what you offer. Here's how to create a list of compelling benefits for your business, and use it to boost your marketing results.

The easy way to speak to target prospects

This one’s for those who love speaking, but struggle to find an audience; hate speaking, but know people; or simply don’t have anything very interesting to say.

Tips for promoting your website

You’ve been handed the keys to your brand new website, and are ready to tell the world. But how exactly are you going to promote your website, and will it cost the earth? Consider these seven good ol’ fashioned tips.

Use the power of channel marketing

Selling products or services direct to customers is all good and well. But could you be missing out on a potentially larger and more lucrative marketing opportunity? Here I will discuss the power of channel marketing.

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Business advice: Your Business SuccessEach week Your Business Success showcases a different Australian business and brings in industry experts to advise the business owners. Your Business Success web site.

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