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I speak to groups of business owners weekly about what you need for strong brand building. The first thing I emphasise is brands are earned…not bought.
Project post mortems are great, but only if they’re done right. Here’s how to carry out a review once the dust settles on your project.
Your clients ask one main question when they read your website, brochures, ads, direct mail letters and other marketing material.
When was the last time you did something out of the ordinary and pulled a publicity stunt to market your business?
As your Head Coach, I've spent the last eight months clearing entrepreneurs' psychological brush. Tough duty, to be sure. But just because you're a thoughtful, patient, balanced, tenacious, clear-headed business owner doesn't mean you can connect with customers--or harder yet, get them to change their well-grooved buying habits.
Sometimes in business you help people out for free. Your five minutes may save them hours of grunt work. There’s no point raising an invoice, but can you be rewarded for contra deals in other ways?
Twitter is enthusiastically embraced by businesses worldwide as a useful tool for disseminating information. Soloists are starting to realise having a conversation with their customers is a powerful tool for doing business.
Spending hundreds or even thousands of dollars on advertising is really not the soloists' idea of effective marketing. Try some of these low cost marketing ideas instead.
Great communicators are able to speak the language of the people they are talking to. If you want to build quick rapport with clients, you need to learn how to speak their language. This empathy is at the heart of successful communication. Here’s how to do it.
If you write a regular email newsletter, you need to make sure it effectively promotes your business and helps you grow your database.
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Business advice: Your Business SuccessEach week Your Business Success showcases a different Australian business and brings in industry experts to advise the business owners. Your Business Success web site.
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