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If there’s one breed of person I have little time for, it’s so called shock jocks.
Ever wanted to determine your eligibility for a loan, improve your business plan and balance a budget without even leaving your chair? The answer can be found online, where thousands of free tools are ready for use to help entrepreneurs improve their business.
Like any medium that captures the public imagination, Twitter brings a myriad of opportunities to strengthen customer relationships and build brands and businesses.
I was reading an article recently about ‘feedforward’ and the value of projecting an image that’s consistent with your personal branding that reminded me of an encounter I had with an SME owner, which prompted me to ask “What am I like to do business with?”
If there’s one group of business owners who’ll definitely have noticed a change in enquiries in recent months, it’s those in the ‘luxury’ business.
Measuring is about knowing how things really are, instead of guessing. But it's also, possibly even more beneficially, about finding out what really works, instead of guessing.
Time wasters. Here are some guidelines and policies for dealing with potential clients.
When cashflow gets tight, a natural response is to start eliminating those expenses that aren’t ‘essential’.
One reason online marketing is so great is that it’s measurable.
In the current economic climate, getting customers to support your business is even more important than ever.
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Business advice: Your Business SuccessEach week Your Business Success showcases a different Australian business and brings in industry experts to advise the business owners. Your Business Success web site.
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